Introduction
Wan Animate is an AI-driven animation model that empowers creators to merge still images and video footage into compelling animated sequences. It features two core modes:
- Move Mode: Drive a character from an image using movement extracted from a video.
- Mix Mode: Replace a character in a video with one from an image.
Input restrictions ensure smooth processing:
- Video: <200MB, side lengths between 200px and 2048px, duration 2–30s, aspect ratio 1:3 – 3:1, formats mp4/avi/mov.
- Image: <5MB.
Use Case 1: Dynamic Ad Creatives
Problem
Static ad creatives often fade into the background, failing to capture viewers’ attention.
Solution with Wan Animate
By applying Move Mode, marketers can animate a product mascot or spokesperson using energetic, targeted movements from short videos, creating striking motion that stands out.
Practical Tips
- Keep video snippets between 2–10 seconds for quick impact.
- Use high-contrast characters to maintain clarity on social feeds.
- Combine with text overlays for conversion-focused campaigns.
Use Case 2: Virtual Idols for Brand Campaigns
Types of Virtual Idols
Virtual influencers are digital personas that can represent brands in a consistent, controllable way. They range from anime mascots to realistically styled models.
How Wan Animate Helps
With Mix Mode, brands can swap real models in studio footage with their custom virtual idol while retaining original environment, lighting, and audio.
Implementation
- Record professional talent performing scripted actions.
- Replace their image layer with the idol character using Mix Mode.
- Sync gestures with brand messages for maximum impact.
Use Case 3: Animated Mini-Games
Game Formats
From bite-sized web-based challenges to interactive social stories, mini-games thrive on novel visuals.
Wan Animate Role
Characters created with Wan Animate can be embedded into mini-game animations, reacting dynamically to user inputs.
Best Practices
- Use Move Mode to animate avatars with real athlete or dancer movements for a lively experience.
- Optimize assets to keep game file sizes small.
- Test responsiveness on mobile platforms to prevent lag.
Use Case 4: Personalized Social Media Stickers
Why Stickers Work
Social stickers are shareable, fun, and can go viral quickly when they reflect personality.
Wan Animate Approach
By feeding a selfie into Move Mode, the user’s likeness animates using pre-recorded choreographed moves.
Steps
- Collect selfie in platform interface.
- Pick a short motion clip.
- Wan Animate generates animated sticker instantly.
- Encourage users to share and tag friends.
Use Case 5: Interactive Event Mascots
Event Scenarios
Live-streamed product launches, exhibitions, and company anniversaries benefit from unique engagement hooks.
Wan Animate Implementation
Using Mix Mode, replace live host visuals with themed mascots without changing the voice or gestures.
Advantages
- Maintains host’s personality while applying character branding.
- Allows instant costume changes during stream.
- Creates memorable viewing moments that stand out in post-event content.
Input Specifications Recap
Video Requirements:
- File size: less than 200MB
- Resolution: shorter side >200px, longer side <2048px
- Duration: 2–30 seconds
- Aspect ratio: between 1:3 and 3:1
- Formats: mp4, avi, mov
Image Requirements:
- File size: less than 5MB
Conclusion
Wan Animate expands creative possibilities for PMs and startups in marketing, gaming, and social media. By leveraging Move Mode and Mix Mode strategically, brands can build dynamic ad creatives, create consistent virtual idols, enhance interactive mini-games, personalize social media stickers, and animate event mascots, ultimately driving engagement and differentiation in crowded markets.