Monitor Competitor Pricing

This workflow is ideal for:

• Marketing Teams: To keep track of competitor pricing and adjust strategies accordingly.
• Product Managers: To ensure pricing remains competitive and aligned with market trends.
• Business Analysts: To analyze pricing changes over time and derive insights for decision-making.
• Sales Teams: To be informed of pricing changes that may affect sales strategies or customer negotiations.

This workflow addresses the challenge of monitoring competitor pricing efficiently by automating the process of fetching pricing URLs from Google Sheets, analyzing the pricing information, and notifying relevant stakeholders of significant changes. It reduces manual effort and ensures timely updates on pricing strategies.

1. Manual Trigger: The workflow starts when the user clicks 'Test workflow'.
2. Get Pricing URLs: It retrieves the list of pricing URLs from a specified Google Sheets document.
3. Check Pricing: For each URL, it uses Airtop to extract pricing information and summarize the plans, features, and any differences from previous pricing.
4. Parse Response: The response from Airtop is parsed to extract relevant details such as pricing summary, differences, and status.
5. Filter Out Similar: It filters out any pricing updates that are not significantly different from previous entries, focusing only on notable changes.
6. Update Pricing: The workflow updates the Google Sheets document with the latest pricing information and timestamps.
7. Notify Pricing Change: If there are significant changes, a notification is sent to a specified Slack channel to inform the team.