Matomo Analytics Report

This workflow is ideal for:

• Digital Marketers: Professionals looking to analyze website visitor behavior to enhance SEO strategies.
• Website Owners: Individuals who want to gain insights into user engagement on their sites.
• Data Analysts: Experts needing to automate data collection and analysis for improved decision-making.
• Small Business Owners: Entrepreneurs aiming to leverage data-driven strategies for better online performance.

This workflow addresses the challenge of understanding visitor behavior on a website by:

• Automating Data Retrieval: It fetches visitor data from Matomo without manual intervention.
• Providing Insights: It analyzes visitor paths and engagement patterns, helping to identify popular pages and recommend improvements.
• Storing Results: It saves the analysis results in Baserow, making it easy to track and reference insights over time.

1. Trigger the Workflow: The workflow can be initiated either on a schedule (weekly) or manually by clicking ‘Test workflow’.
2. Fetch Data from Matomo: It sends a POST request to the Matomo API to retrieve visitor details from the last 30 days for users with more than 3 visits.
3. Parse Visitor Data: The retrieved data is formatted into a clear prompt for analysis, highlighting visitor actions and engagement metrics.
4. Send Data to A.I.: The formatted visitor data is sent to an A.I. model for in-depth analysis and insights generation.
5. Store Results: The insights generated by the A.I. are stored in a Baserow table for future reference and tracking.