Shopify Order UTM to Baserow Automation

This workflow is ideal for:

• E-commerce Managers: To automate the tracking of UTM parameters from Shopify orders.
• Digital Marketers: To analyze campaign performance based on customer journey data.
• Data Analysts: To integrate Shopify data into Baserow for deeper analysis and reporting.
• Developers: To customize and extend the workflow for specific business needs.

This workflow addresses the need to efficiently capture and store UTM parameters from Shopify orders in Baserow, allowing businesses to:

• Track the effectiveness of marketing campaigns.
• Analyze customer journeys and source attribution.
• Automate data entry, reducing manual effort and errors.

1. Schedule Trigger: The workflow runs daily at 00:00 to fetch orders from Shopify.
2. Set Shopify Subdomain: This step sets the Shopify subdomain, ensuring the correct API endpoint is used.
3. Get Orders from Shopify: It retrieves orders created in the last 24 hours, focusing on key order details and UTM parameters.
4. Split Shopify Data: The data is split into individual items for further processing.
5. Transform Incoming Data Structure: Each order's relevant UTM parameters and revenue are extracted and structured for Baserow.
6. Check for Campaign Presence: A conditional check determines if the campaign parameter exists.
7. Store Data in Baserow: If the campaign is present, the order details are stored in Baserow; if not, a no-operation step is executed.