UTM Link & QR Code Automation

Target Audience

• Marketing Managers: Professionals looking to track the performance of their campaigns through UTM links and Google Analytics.
• Digital Marketers: Individuals who need to generate UTM links quickly and efficiently for various campaigns.
• Data Analysts: Those who require automated reports from Google Analytics to analyze campaign performance and provide insights.
• Small Business Owners: Entrepreneurs looking for a streamlined way to manage marketing links and track their effectiveness without extensive technical knowledge.

Problem Solved

This workflow automates the process of creating UTM links, storing them in a database, generating QR codes, and scheduling Google Analytics reports. It addresses the challenges of:

• Manual UTM Link Creation: Eliminates the need for manual entry and potential errors in UTM parameters.
• Data Tracking: Facilitates tracking of marketing campaign performance in a structured manner.
• Reporting Efforts: Reduces the time spent on generating and analyzing reports by automating data collection and analysis.

Workflow Steps

1. Trigger: The workflow starts with a manual trigger to create UTM links based on user inputs.
2. Set UTM Parameters: User inputs for website URL, campaign ID, source, medium, name, and term are set as parameters.
3. Generate UTM Link: A code node constructs the UTM link using the provided parameters.
4. Database Submission: The generated UTM link is submitted to an Airtable database for record-keeping.
5. QR Code Generation: A QR code is created using the generated UTM link for easy access in marketing materials.
6. Schedule Reports: A scheduled trigger initiates the collection of Google Analytics data at specified intervals.
7. Data Analysis: An AI agent analyzes the Google Analytics data and generates an executive summary report.
8. Email Summary: The summary report is sent to the marketing manager via Gmail.