Shopify-Mautic Customer Consent Automation

This workflow is ideal for:

E-commerce Businesses: Companies using Shopify to manage customer data and marketing consent.
Marketing Teams: Professionals looking to automate customer segmentation and consent management in Mautic.
Developers: Those who want to integrate Shopify with Mautic for advanced marketing strategies.
Data Analysts: Individuals analyzing customer behavior and marketing effectiveness through automated workflows.

This workflow addresses the challenge of managing customer marketing consent across platforms. By automating the process, it ensures that:

Customer consent is accurately reflected in both Shopify and Mautic.
Marketing teams can effectively segment customers based on their consent status, reducing manual errors and saving time.
Businesses can maintain compliance with marketing regulations by ensuring proper consent management.

Trigger: The workflow starts with a Shopify Trigger that captures updates to customer data, specifically focusing on changes in marketing consent.
Webhook Validation: The incoming webhook request is validated using a Crypto node that checks the signature to ensure data integrity.
GraphQL Query: A GraphQL query retrieves the customer's information from Shopify based on their email.
Check Customer Existence: The workflow checks if the customer already exists in Mautic using the Search for Contact by Email node.
Conditional Logic: If the customer exists, it evaluates their marketing consent status:
- If they accept marketing, they are added to a confirmed segment in Mautic.
- If they do not accept marketing, they are removed from the segment.
Create New Contact: If the customer does not exist in Mautic, a new contact is created, and if they accept marketing, they are added to the confirmed segment.
Marketing Consent Update: Finally, the workflow updates the customer's marketing consent status in Shopify using Marketing Consent - subscribed or Marketing Consent - unsubscribed mutations.