Google Analytics: Weekly Report

This workflow is ideal for:

• Digital Marketers: Professionals looking to track and analyze website performance metrics weekly.
• Business Owners: Individuals who want to keep a close eye on their online presence and sales performance.
• Data Analysts: Experts who need to automate the reporting process for Google Analytics data.
• Marketing Teams: Teams that require consistent updates on user engagement and conversion metrics to make informed decisions.
• Freelancers: Independent professionals who manage multiple clients and need streamlined reporting solutions.

This workflow addresses the challenge of manually gathering and analyzing Google Analytics data. It automates the process of retrieving metrics for the last 7 days, comparing them to the same period last year, and summarizing the results. Users can receive insights directly via email and Telegram, saving time and ensuring that critical performance data is consistently monitored and reported.

1. Schedule Trigger: The workflow is initiated every Monday at 7 a.m. to ensure timely reporting.
2. Google Analytics Data Retrieval: It fetches metrics for the last 7 days, including key performance indicators like page views, sessions, and ecommerce purchases.
3. Data Assignment: The retrieved data is assigned to specific variables for easier manipulation and analysis.
4. Previous Year Comparison: The workflow retrieves data for the same 7-day period from the previous year to facilitate year-over-year comparisons.
5. Data Summarization: The data is summarized to highlight totals, averages, and other important metrics.
6. AI Processing for Email: The summarized data is analyzed and formatted into a sleek HTML table for email reporting.
7. Email Sending: The report is sent out via email to designated recipients, ensuring they receive the insights directly in their inbox.
8. Telegram Notification: Optionally, the summarized data is processed for a concise Telegram message to keep stakeholders updated on the go.