Mautic WooCommerce Customer Sync

Target Audience

• E-commerce Business Owners: Those using WooCommerce who want to manage customer data efficiently.
• Marketing Teams: Teams looking to integrate customer data with Mautic for targeted marketing campaigns.
• Developers: Individuals needing to automate workflows between WooCommerce and Mautic without extensive coding.
• Customer Relationship Managers: Professionals focused on maintaining up-to-date customer information for better client engagement.

Problem Solved

This workflow addresses the challenge of managing customer information between WooCommerce and Mautic. It ensures that:

• New customers are automatically created in Mautic when they register on WooCommerce.
• Existing customers' information is updated in Mautic when changes occur in WooCommerce, ensuring accurate and current data for marketing efforts.

Workflow Steps

1. Trigger Event: The workflow starts when a customer is created or updated in WooCommerce.
2. Check for Existing Customer: It checks if the customer already exists in Mautic by searching with the customer's email address.
3. Conditional Logic: If the customer does not exist (is new), it proceeds to create a new contact in Mautic. If the customer exists, it updates the existing contact's information.
4. Create Contact: For new customers, their details, such as email, company name, first name, and last name, are sent to Mautic to create a new contact.
5. Update Contact: For existing customers, their updated details are sent to Mautic to ensure the contact information remains current.