Webhook Automate

This workflow is ideal for:

• Marketing Teams: Those looking to automate their email marketing processes by integrating with Mautic.
• Developers: Individuals who want to create custom webhook integrations without extensive coding.
• Business Analysts: Professionals analyzing user data and behavior for better marketing strategies.
• Educational Institutions: Schools or universities that manage student data and wish to streamline their communications.

This workflow addresses the challenge of managing user data effectively in Mautic. It automates the process of:

• User Creation: Automatically adds new users based on incoming webhook data.
• User Updates: Updates existing user information when changes occur.
• Unsubscribing Users: Efficiently manages user preferences regarding marketing communications, ensuring compliance with marketing regulations.

1. Webhook Trigger: The workflow starts when a webhook receives a POST request containing student data.
2. Set Webhook Request: Extracts the relevant data from the webhook request for further processing.
3. Switch Webhook Types: Determines whether the incoming request pertains to a user update or a sale.
4. Find User: Searches Mautic for an existing user based on the provided email address.
5. Split Full Name: If necessary, splits the full name into first and last names for proper formatting.
6. Handle User Not Found: If no user is found, creates a new user in Mautic with the provided details.
7. Update Existing User: If a user is found, updates their information accordingly.
8. Tagging Users: If the workflow is triggered by a sale, it tags the user in Mautic for easy tracking.
9. Unsubscribing Users: If the user opts out of marketing emails, their status is updated in Mautic to reflect this preference.