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Mautic Unsubscribe Automation

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Used with Mautic, this workflow automates the process of unsubscribing contacts from marketing emails, ensuring they are added to the unsubscribed segment and removed from the newsletter segment. It responds to unsubscribe requests via Gmail, enhancing user experience and compliance with opt-out requests.

Workflow Overview

Used with Mautic, this workflow automates the process of unsubscribing contacts from marketing emails, ensuring they are added to the unsubscribed segment and removed from the newsletter segment. It responds to unsubscribe requests via Gmail, enhancing user experience and compliance with opt-out requests.

  • Marketing Teams: Those looking to manage email subscriptions effectively.
  • Customer Support Teams: Professionals needing to handle unsubscribe requests efficiently.
  • Business Owners: Entrepreneurs who want to maintain a clean email list and respect customer preferences.
  • Automation Enthusiasts: Individuals interested in automating repetitive tasks within their email marketing strategies.

This workflow addresses the challenge of managing unsubscribe requests from automated emails. It ensures that contacts who wish to unsubscribe are promptly removed from mailing lists and added to the appropriate segments in Mautic, thereby improving compliance with email marketing regulations and enhancing customer satisfaction.

  1. Gmail Trigger: The workflow begins with a trigger that monitors Gmail for incoming unsubscribe requests.
  2. Check for Automated Unsubscribe: It verifies if the email contains the keyword 'unsubscribe' and checks if the sender is not the same as the configured email.
  3. Extract Email: The workflow extracts the email address from the 'From' field of the incoming email.
  4. Ensure Unique Emails: It collects unique email addresses to avoid processing duplicates.
  5. Fetch Mautic Contact ID: The extracted email is used to find the corresponding contact ID in Mautic.
  6. Contact Existence Check: The workflow checks if the contact exists in Mautic.
  7. Update Mautic Segments: If the contact exists, it removes them from the newsletter segment and adds them to an unsubscribed segment.
  8. Send Unsubscribe Confirmation: A confirmation email is sent back to the user, informing them of their successful opt-out.
  9. Add to Do Not Contact List: Optionally, the contact can be added to a Do Not Contact list to prevent future communications.

Statistics

16
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0
Downloads
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Quick Info

Categories
Communication & Messaging
Complex Workflow
+2
Complexity
complex

Tags

manual
advanced
logic
conditional
complex
sticky note
gmail
mautic
+1 more

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