Automated Lead Collection and Validation

This workflow is ideal for:

• Marketing Teams: Looking to automate lead generation and scoring processes.
• Sales Teams: Wanting to quickly identify and act on high-quality leads.
• Business Owners: Seeking efficient ways to manage incoming inquiries and assess potential customers.
• Developers: Who want to integrate various tools for enhanced workflow automation.

This workflow addresses the challenge of efficiently managing incoming leads from a form submission. It automates the process of:

• Validating email addresses to ensure they are legitimate.
• Scoring leads based on their fit with your business criteria, which helps prioritize follow-ups.
• Sending immediate notifications to the sales team when a high-quality lead is identified, ensuring timely responses.

1. Form Trigger: The workflow begins with a manual trigger from a form titled Contact Us, capturing the user's business email.
2. Email Validation: The workflow verifies the email using Hunter, checking for its validity.
3. Condition Check: If the email is valid, the workflow proceeds to score the lead using MadKudu.
4. Lead Scoring: The lead is assessed based on a customer fit score. If the score is greater than 60, the workflow continues.
5. Notification: A Gmail notification is sent to the sales team with details about the hot lead, including their name and company information.
6. Fallback: If the email is invalid or the customer fit score is low, the workflow does nothing or proceeds to a 'not interesting enough' action.