Automated Lead Collection and Validation Workflow

This workflow is ideal for:

• Marketing Teams: To efficiently collect and verify leads through forms.
• Sales Professionals: To ensure that the leads they follow up with are valid and enriched with relevant information.
• Business Owners: To automate lead generation and maintain a clean email list, reducing the chances of bounce rates.
• Data Analysts: To analyze lead data and improve targeting strategies based on verified and enriched information.

This workflow addresses the challenge of lead validation and enrichment. It automates the process of:

• Collecting leads via a form.
• Verifying the validity of the email addresses.
• Enriching lead data with additional company and personal information. This ensures that sales teams are working with high-quality leads, ultimately improving conversion rates and saving time.

1. Form Trigger: The workflow begins with a form submission where users provide their business email.
2. Email Verification: The submitted email is sent to Hunter for verification to check if it's valid.
3. Validation Check: The workflow checks if the email status is 'valid'. If valid, it proceeds; if not, it does nothing.
4. Enrich Person Data: If the email is valid, the workflow uses Clearbit to enrich the person's data based on the email provided.
5. Enrich Company Data: It then enriches company data using the domain extracted from the person's employment information.
6. Add Lead to HubSpot: Finally, if all data is enriched, the lead is added to HubSpot with relevant details such as first name, last name, job title, and company size.