Contact Enrichment Automation

This workflow is ideal for:

• Marketing Teams: Who want to automate the process of enriching HubSpot contacts with valuable data from ExactBuyer.
• Sales Teams: Looking to gain insights into potential leads and enhance their outreach strategies.
• Data Analysts: Who need to ensure that contact data is accurate and up-to-date for better decision-making.
• Business Owners: Seeking to improve customer relationship management by integrating data from multiple sources.

This workflow addresses the challenge of maintaining accurate and enriched contact information in HubSpot. It automates the process of fetching additional data from ExactBuyer when a new contact is created in HubSpot. This ensures that the marketing and sales teams have access to comprehensive profiles, leading to more effective engagement and higher conversion rates.

1. On contact created: The workflow is triggered manually when a new contact is created in HubSpot.
2. Get HubSpot contact: Retrieves the newly created contact's information from HubSpot.
3. Set keys: Extracts essential data such as the user ID and email from the HubSpot contact information.
4. if found email: Checks if the email address of the contact is available.
5. Enrich user from ExactBuyer: If the email is found, it sends a request to ExactBuyer to enrich the contact’s data, fetching additional details like phone numbers and social profiles.
6. Update contact from Hubspot: Updates the HubSpot contact with the enriched data received from ExactBuyer. If no email is found, it proceeds to the 'Could not find user' node to handle the error appropriately.