Intercom User Profile Enrichment

This workflow is ideal for:

• Marketing Teams: Looking to enhance customer profiles in Intercom by enriching data automatically.
• Customer Support Teams: Aiming to have comprehensive user information readily available for support interactions.
• Developers and Integrators: Who want to automate data flows between Intercom and ExactBuyer, reducing manual data entry and errors.
• Business Analysts: Interested in tracking user engagement and improving user experience through enriched data.

This workflow addresses the challenge of maintaining accurate and enriched user profiles within Intercom. By integrating with ExactBuyer, it automatically fetches additional user details such as social profiles, location, and contact information whenever a new user is created in Intercom. This ensures that teams have access to comprehensive user data, enhancing their ability to engage effectively and provide personalized support.

1. Webhook Trigger: The workflow initiates upon receiving a POST request from Intercom when a new user is created.
2. Key Fields Extraction: It extracts essential details like user_id and email from the incoming webhook data.
3. Data Enrichment: The workflow calls the ExactBuyer API to enrich the user's data using their email. This includes details like work email, personal email, and social profiles.
4. Data Transformation: A JavaScript function processes the enriched data, formatting social profiles and location information for compatibility with Intercom.
5. Update Intercom: Finally, the workflow updates the user's profile in Intercom with the enriched information, ensuring that all relevant data is available for future interactions.