Set Automate

This workflow is designed for:

• Marketing Teams: Looking to enhance lead qualification processes and improve conversion rates by routing leads based on company size.
• Sales Professionals: Who need real-time insights into potential clients, enabling better-targeted outreach strategies.
• Web Developers: Integrating web forms with backend processes for automated data handling and analysis.
• Business Analysts: Seeking to understand lead demographics and company profiles for informed decision-making.

This workflow addresses the challenge of efficiently qualifying leads from web form submissions. It automates the process of checking email domains for reliability, enriching company data, and determining appropriate demo types based on company size, thus reducing manual effort and speeding up response times.

1. Webhook Trigger: The workflow starts when a form submission is received from Webflow via a webhook.
2. Extract Domain: It extracts the domain from the provided email address to assess the email provider.
3. Email Verification: The workflow checks if the email domain is a free email provider, which may indicate a lower quality lead.
4. Data Enrichment: If the email is verified, it sends a request to the Datagma API to enrich the lead with additional company data.
5. Data Simplification: The returned data is simplified to extract key attributes such as company size, industry, and funding information.
6. Lead Qualification: The workflow qualifies the lead based on company size, routing leads with more than 100 employees to a one-on-one demo and others to a group demo.
7. Response to Webflow: Finally, the workflow sends back the qualification result to Webflow, enabling real-time adjustments on the website.