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video-ads-dataset

This dataset contains research data on YouTube video advertisement consumption, specifically including video‑ad impressions, ad‑API information, watch‑API information, and daily view‑count time‑series for ads.

Updated 5/15/2023
github

Description

Dataset Overview

This dataset provides the following files for studying YouTube video‑ad consumption behavior:

1. video‑ad‑exhibitions.csv

  • Fields:
    • ad_id: Video ad identifier
    • watch-id: Video content identifier
    • skip_dur: Duration (seconds) the user skipped the ad; nan if the ad was watched completely

2. ads‑api.json

  • Fields:
    • title: Video ad title
    • description: Video ad description
    • categoryId: Video ad category
    • duration: Video ad length
    • viewCount: Total views of the video ad
    • publishedAt: Upload date of the video ad

3. watch‑api.json

  • Fields:
    • title: Video content title
    • description: Video content description
    • categoryId: Video content category
    • duration: Video content length
    • viewCount: Total views of the video content
    • channelId: Channel identifier associated with the video content

4. ads‑timeseries.json

  • Content: Time‑series of daily view counts for each video ad

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Topics

Video Advertising
Data Analysis

Source

Organization: github

Created: 3/31/2017

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